The Lawn Care Industry
A Booming Business
The Lawn Care Business
What’s different with GrassRoots Turf?
After working in the lawn care industry at the age of 22, Josh Wise felt there was a need for improvement. In 2002, he set out to provide better customer service than existing businesses, and he started GrassRoots Tree and Turf Care, Inc.
Josh was one of the first to implement a monthly billing program, and GrassRoots is the only company recording all their treatments with body cameras.
In 2019, Josh took his family-owned business to the next level, growing the company into a nationwide franchise. His goal was, and is, to change how people see the lawn care industry and provide clients with a sense of security in their choice of lawn care service.
Josh is known for his fun personality and his care for people, and he enjoys traveling with his family.
Discover Why Lawn Care Is a Great Opportunity for a New Business
Lawn Care Services Are in-Demand Year-Round
We’ve carved out a niche for ourselves since 2002 by delivering exceptional services and customer care. This unique approach is what sets GrassRoots Turf apart and attracts a steady stream of satisfied clients, providing franchise owners with a stable business model.
Don’t risk investing in an inexperienced brand that might struggle to succeed in the competitive lawn care industry. By opening a GrassRoots Turf franchise and partnering with a proven leader in the field, you’ll have a much more predictable outcome.
Start Small, Grow as You Like
One of the reasons the industry is thriving from a business-owner perspective is that it’s relatively simple to start. You don’t need numerous staff members, lots of storage space for materials, a commercial office front, or specialized certification.
All you need to start is the right equipment, a few basic lawn care supplies, a business license, a driver’s license, and a truck or van to transport the equipment to your clients.
From there, as you gain clients and word spreads, you can decide how much work you want to take on and how big you want your business to grow. As a lawn care business owner, your schedule, bookkeeping, added services, and other aspects of administration and management are yours to handle and delegate as you see fit.
Recurring Business–Not Just a Seasonal Offering
Lawn care isn’t a one-and-done service. Your clients will need regular visits to keep their grass, bushes, trees, etc., trimmed. Your clients’ need for your services will be as perennial as the lawns and plants you tend — and so will the revenue you make.
Read about GrassRoots Turf’s Unique Revenue Model!
Low Startup Costs
Not only are the starting requirements for a business in the lawn care industry minimal, they’re also inexpensive as franchise businesses go. You can start your own GrassRoots Turf franchise for an initial investment ranging from $157,300–$332,600.
